simachev.com

OneSight: Atlanta

simachev — Mon, 20 Feb 2012 11:27:00 +0000

OneSight: Atlanta

Oakley Customer Service Manager, Heather Bissell traveled to Atlanta, GA, January 8-14 to kick-off the 2012 OneSight Clinics. Heather met up with a team of 40 trained volunteers and doctors from across North America who all came together to provide much needed vision care and eyewear to Atlanta-area students. During the five-day clinic, 727 kids were given eye exams and 92% of them needed prescription glasses.

While making an impact on many students, there was one that stood out to Heather the most:

“Putting a pair of glasses on this girl’s face for the first time in her life, and seeing her eyes light up and her smile go from ear to ear, was priceless,” said Heather.

The young girl squealed, “Do you realize how great this is? Now that I have glasses, I can see!”

For Heather, hearing those words brought a smile to her face and gave profound meaning to the “gift of sight.”

By leveraging all of our resources — from product and monetary donations to the participation of employee and athlete volunteers — Oakley aims to help OneSight improve access to vision care and sun protection for the 285 million people worldwide who suffer from poor vision.

About OneSight:
OneSight, a Luxottica Foundation, is a family of charitable programs dedicated to improving vision for those in need. Since 1988, OneSight volunteers have hand-delivered primary vision care and optical sun protection to more than seven million people around the world. The Foundation has also granted millions of dollars in optical research and education.

Source Article from http://www.oakley.com/community/posts/3360

Bloody Eye: An Unbalanced Force

simachev — Thu, 16 Feb 2012 07:00:00 +0000

Bloody Eye: An Unbalanced Force

The vast majority of performance sports come down to one word: speed. We all want to go fast. And once we’ve gone fast, we embark on a relentless quest to go even faster.

But we’d be fools to ignore the rarely spoken, never-forgotten fact that speed is dangerous. It’s been 350 years since Isaac Newton told us objects in motion stay in motion unless acted upon by “an unbalanced force”, but we’re still out there trying work around it somehow.

Forty-six-year-old Eric Koff met his unbalanced force on the second afternoon of 2012. After a bike ride through the upscale area of Corona del Mar (a beachside community nestled between Newport Beach and Laguna Beach in Southern California), Koff and his friends were heading for home a couple of miles inland.

That’s when he encountered the ugly side of speed.

“We were going about twenty to twenty-five miles an hour when multiple spokes broke on my front wheel, locking the wheel,” he says. “When that happened I went head-first over the handlebars, literally driving the right side of my face into the ground.”

After an ambulance ride to a nearby hospital, doctors discovered a collection of injuries that included a concussion, a broken nose, sinus fractures, a shattered cheekbone (fixed with a Titanium plate) and major damage to the orbital floor of his right eye.

It’s hard to look at the images of Koff after the crash and find a bright side. The guy is a complete wreck. But he has found one anyway.

“I am truly thankful for two pieces of equipment: my helmet and my Oakley M Frames,” he says. “Lesser lenses could have broken, possibly injuring my eye. But these lenses took the full force of the pavement and stayed intact, protecting my eye. Prior to my accident I was well aware that Oakley had impact protection, but I had no idea that they would have held up to a 25 mph impact.”

Stories like Koff’s justify the time and engineering resources Oakley’s Mad Scientists invest in the impact protection built into every pair of Oakley lenses. Relentless high-mass and high-speed impact testing is conducted to ensure that Oakley lenses will hold up in precisely the kind of real world scenario Koff describes.

“I would say that 90 percent of the riders I ride with wear Oakley,” he says. “Not sure if its because they like the style or the safety.”

Or maybe both.

Source Article from http://www.oakley.com/community/posts/3358

Mission Impossible: Specially Designed Oakley Eyewear Rocks the Silver Screen in “Ghost Protocol” Blockbuster

simachev — Fri, 10 Feb 2012 14:47:00 +0000

Mission Impossible: Specially Designed Oakley Eyewear Rocks the Silver Screen in “Ghost Protocol” Blockbuster

At Oakley, any mission is possible.

Just ask Tom Cruise.

With past, ultra specialized design work for Mission Impossible blockbuster films under its belt, The Big O dropped into the famous series’ latest blockbuster film, “Ghost Protocol.”

As the film’s crew began gearing up for production on the 2012 release, the need for a super customized goggle/glass for Cruise to rock in particular scenes, began to surface.

Not surprisingly, Oakley was the obvious first call.

With the most insanely varied range of technically superior and supremely stylin’ creations from O’s zany designers, combined with the brand’s long standing legacy of providing customized eyewear pieces for Hollywood productions, there was simply no better option for the MI crew.

A unique capability for any company of its kind, Oakley’s commitment to creating special designs for Hollywood projects is second-to-none. The MI production team was more than aware. And the call was made.

This time around, the first recommendation for Cruise’s chosen scene was Oakley’s Wind Jacket™ – with its goggle-like feel that would block wind without covering too much of the Superstar’s face. And although the piece was a near perfect fit, the crew’s vision was to attain a clear version.

Only one problem: A clear version didn’t exist.

Despite the obvious challenges associated with turning around a special design in a short amount of time amidst intense production demand at Oakley’s Interplanetary Headquarters in Foothill Ranch (Calif.), in true O fashion, a team lead by Oakley’s design gurus dug in to create an amazing piece that would dazzle both Cruise and the film’s Worldwide audience. And they produced, big time.

The Oakley crew painstakingly ensured that the eyewear was formed with Cruise’s very specific action sequence in mind. And considering the superior performance technology (both optical superiority and impact protection) that already lives in every Oakley piece to withstand extreme conditions for its prominent list of sports superstars and military personnel, there was simply no other option in authentically equipping him for the big, explosive scene.

Requiring nothing less than perfection for their A-List star, the studio’s costume and prop department received a delivery of the uniquely designed piece – in time for filming the big time feature film.

February 01, 2012

Related Photos

Source Article from http://www.oakley.com/community/posts/3347